Meet the Conversion Queen of

brand positioning

Hey Conversion Queens!

I’m Alexia, Founder + President of Brand Strategy and Growth

It’s great that you’ve chosen to convert with The Conversionary. I'm a beauty ritualist who has been named one of the top 32 emerging beauty executives by Beauty Independent.

More importantly, I am an above-the-line strategist with a track record of creating marketing strategies that deliver sustainable results by analyzing market needs.

My approach combines visionary thinking, strategic expertise, and creative brilliance to design brand experiences that drive impactful results and foster long-lasting connections.

+11 years

of growth marketing and brand management experience with dtc brands

in managed revenue throughout my career

$500 m

+900 b

multimedia marketing impressions garnered per campaign

From DTC Partners to over +$192M as Conversionaries

78%

Of brands are unsatisfied with their conversion rates and conversion rate optimization tactics, while only 30% understand CRO tactics. We’re here to help you become the best Conversionary and take the guesswork out of scaling your DTC brand.

Don’t get caught slipping. Start converting today!

The Launch Lab Masterclass

How to build a brand that consumers are obsessed with from day 1

  • When it comes to making a purchase, people often care more about the value a product provides than its price tag. If a marketer is able to demonstrate that a brand offers more value than its competitors, customers are more likely to be willing to pay a higher price for that brand. This is because they know they are getting a better product.

  • Having a strong brand position that highlights the distinctive qualities of your brand is crucial to gaining a larger share of the market compared to your competitors. When you effectively communicate that your product offers superior features and better meets the needs of consumers than other products, it creates a buzz around your brand that is difficult for consumers to overlook.

  • Building customer loyalty is crucial for any business. When customers trust your brand and your products, they are more likely to become regular customers. Moreover, having a strong brand position encourages customers to skip the product research process and choose your brand directly to meet their needs.