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THIS WEEK’S SH/T LIST

  • HOW BENEFIT IS REIMAGINING THE CUSTOMER JOURNEY WITH AI

    Nearly five decades after launching with a brow bar and a wink in San Francisco, Benefit Cosmetics is still in the business of disruption.

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  • HOW DOVE'S FIRST CREATOR-LED CAMPAIGN PAVES WAY FORWARD FOR UNILEVER

    Brand executives discuss how the #ShareTheFirst effort fits into its parent company’s plans to shift 50% of ad spend to social media, particularly influencers.

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  • TIKTOK DARLING THE BEACHWAVER CO. GROWS AT TARGET AS IT AIMS TO TRIPLE HAIRCARE BUSINESS

    The Beachwaver Co., the viral hair tools brand that’s sold 1.4 million products on TikTok Shop, is expanding its assortment at Target as it sets out to multiply its haircare business 3X this year. 

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The Traditional Path To Conversion Is Flawed

At The Conversionary, we blend data-backed insights with cutting-edge creative strategies to drive results you can bank on. We are dedicated to helping your brand grow by creating an authentic path to conversion with a tailored marketing strategy that fosters high adoption, engages customers, builds community, and sets you apart from the competition.

IT’S ABOUT DAMN TIME YOU CONVERTED

At The Conversionary, we are dedicated to understanding your brand's mission, strengths, and challenges in order to create effective marketing strategies that lead to high consumer adoption rates. By working with us, you can skip the guesswork, aimless trial and error, and the ongoing challenge of navigating conversion tactics on your own. Our team specializes in strengthening your marketing strategies with proven positioning tactics, enhanced customer acquisition funnels, strategic campaign frameworks, and repeatable, scalable annual playbooks that produce results.

From DTC Partners to over +$500M as Conversionaries

We’d love to convert with you.

We believe the traditional path to conversion is flawed. At The Conversionary, we blend data-backed insights with cutting-edge creative strategies to drive results you can bank on. We are dedicated to helping your brand grow by creating an authentic path to conversion that fosters high adoption, engages customers, builds community, and sets you apart from the competition.